Trademarks

How to Protect Slogans

I know this blog is called “The Business of Patents,” but this is a trademark post. One thing a lot of people seem to be interested in is how to protect slogans. They want to know how to protect those catchy phrases you hear sometimes like, Nike’s “Just do it”, Kentucky Fried Chicken’s “It’s Finger…

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Selecting Trademarks–How the Car Companies Do It

While this blog is called The Business of Patents, from time to time we will discuss other areas of intellectual property law. Today, we will focus on trademark law, and in particular, on the selection of a trademark. Trademarks are characterized according to their “strength” as an indicator of source, i.e., as an indicator that…

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